The Work > Package Design

Package


Design
Front face of a package design for an Avocado Tree Kit. The box is green and the type is yellow.

Skills

Adobe Illustrator, Package Design, Type pairing, Branding Identity
Back-view of Avocado Tree Kit package design.
Left-view of Avocado Tree Kit package design. Right-view of Avocado Tree Kit package design.

Project Goal: Create a package design for a figurative plant nursery. Design a logo, and pattern to be used on the packaging.

Fresh, Trendy, Earthy, Charming, Quality
A Candid Take

This was one of my favorite projects from undergrad. It was done my freshman year as a part of a project for building a brand identity. First attempts at pairing type were made here after hours of scrolling through fonts on the web… any designer understands the immense freedom and analysis paralysis that comes from finding the perfect font for your brand. This was also my first introduction to the Adobe tool of doom…. That’s right, the dreaded pen tool. Since meeting, we’ve actually become good friends.

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