Project Goal: Create a double-sided promotional flyer for the joint businesses to draw more clientel to the store-fronts.
Sleek, Classic, Bold, ModernThis was one of my favorite projects from undergrad. It was done my freshman year as a part of a project for building a brand identity. First attempts at pairing type were made here after hours of scrolling through fonts on the web… any designer understands the immense freedom and analysis paralysis that comes from finding the perfect font for your brand. This was also my first introduction to the Adobe tool of doom…. That’s right, the dreaded pen tool. Since meeting, we’ve actually become good friends.